OUTDOORSY TYPES TOURS Client: Island Cycle Tours Job: This client has existing businesses in both guided short mountain bike rides and longer indulgence bike tours around Tasmania. She saw an opportunity to sell a budget bike and walk trip range to backpackers and other travellers. We developed an identity for each trip, a logo to encompass all the trips and a four-fold A4 brochure detailing the service. The communication had to be fun, informative, inviting and friendly.