GETI Homestay - posters

GETI Homestay

Recruitment campaign

GETI (Government Education and Training International) needed to recruit new homestay hosts for overseas students. Potential host families were targeted using direct mail, social media and information sessions. A more general drive for hosts also came from posters, postcards, ads and an extensive bus advertising campaign. I created the concept, painted the handwriting to give the ads a personal homespun appeal and selected appropriate photographic imagery.

GETI Homestay - main hero shot GETI Homestay - busbacks

GETI Homestay - adGETI Homestay - type